Red Sea Fashion Week 2024

​

The inaugural RSFW, hosted by the Saudi Fashion Commission and Red Sea Global, marks a bold step in Saudi Arabia's fashion evolution. Rooted in sustainability and ethical practices, the event blends tradition with innovation, showcasing designs that honor the Kingdom's heritage while embracing the future.

Set along the stunning Red Sea coast, the event highlights eco-conscious practices, from materials to production, and features avant-garde collections by Saudi and international designers. It positions Saudi Arabia as a leader in sustainable fashion, driving a global shift toward responsible and innovative design.

​Sneak Me

The largest festival in Saudi Arabia dedicated to sneaker culture. It showcased global and regional sneaker brands, rare sneakers in a museum, live performances, basketball stunts, and sneaker care services. Inspired by the roots of sneaker culture in 1970s New York, the event featured entertainment for all ages, international designers, regional DJs, and hip-hop groups.

The event's industrial and grungy design reflected the raw energy of urban streets where sneaker culture began. Using untreated steel and wood, graffiti-covered walls, exposed pipes, and industrial lighting, it created an immersive experience. Sneaker displays were integrated into the rugged environment, celebrating not only footwear but the cultural revolution of the sneaker movement.